[{"id":159384043638,"handle":"all-products","title":"Best Selling Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eBest-selling makeup at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop the products our customers choose most often, sorted by best sellers. This collection brings together our strongest current makeup performers across L.A. Girl and selected other brands, including primers, concealers, foundation, eyeliner, brows, powders, lip colour and makeup tools.\u003c\/p\u003e\u003cp\u003eIf you are new to LoveMy Makeup, this is an easy place to start. For our deepest specialist range, shop \u003ca href=\"\/collections\/la-girl\"\u003eL.A. Girl makeup\u003c\/a\u003e or browse individual makeup categories from the main menu.\u003c\/p\u003e","published_at":"2020-04-07T11:48:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-04-29T18:08:36+12:00","alt":"Best-selling makeup at LoveMy Makeup NZ","width":4961,"height":790,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Logo_MAIN-_LoveMy_Makeup.png?v=1787575882"}},{"id":137326362742,"handle":"la-girl","title":"LA Girl Makeup NZ | Cosmetics \u0026 Beauty","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eShop L.A. Girl makeup in New Zealand\u003c\/h2\u003e\u003cp\u003eLoveMy Makeup is building one of New Zealand’s strongest specialist ranges of affordable \u003cstrong\u003eL.A. Girl cosmetics\u003c\/strong\u003e, with hundreds of in-stock products and shades across face, eyes, brows and lips.\u003c\/p\u003e\u003cp\u003eStart with the products L.A. Girl is best known for: \u003ca href=\"\/collections\/concealer-1\"\u003eHD PRO Conceal concealers and colour correctors\u003c\/a\u003e, \u003ca href=\"\/collections\/foundation\"\u003efoundation and complexion makeup\u003c\/a\u003e, \u003ca href=\"\/collections\/eye-liner\"\u003eeyeliners\u003c\/a\u003e, \u003ca href=\"\/collections\/brow\"\u003ebrow makeup\u003c\/a\u003e, primers, powders, blush, lipstick, lip liner and makeup tools.\u003c\/p\u003e\u003ch3\u003eWhy shop L.A. Girl at LoveMy Makeup?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHuge choice of L.A. Girl shades and product types in one NZ store\u003c\/li\u003e\n\u003cli\u003eClearer shade notes and how-to guidance on key product pages\u003c\/li\u003e\n\u003cli\u003eAffordable everyday makeup with sale and clearance opportunities\u003c\/li\u003e\n\u003cli\u003eNZ-based online service and tracked delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure what to choose? Browse by makeup category or visit our \u003ca href=\"\/blogs\/lovemy-makeup-blog\"\u003eMakeup Help\u003c\/a\u003e articles for practical product and shade guidance.\u003c\/p\u003e","published_at":"2019-07-29T13:15:49+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:49+12:00","alt":"L.A. Girl makeup and cosmetics at LoveMy Makeup NZ","width":851,"height":315,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/1b1966e9-bdf9-414b-bf3c-ecd609c300c0._CR0_0_970_300_PT0_SX970-1780898256.jpg?v=1787575858"}},{"id":137326461046,"handle":"lip-gloss","title":"Lip Gloss at LoveMy Makeup NZ","updated_at":"2026-08-25T00:34:18+12:00","body_html":"Lip Gloss \u0026amp; Lip Makeup at LoveMy Makeup NZ - all at great prices from top brands like LA Girl SHE Coral Colours \u0026amp; more","published_at":"2019-07-29T13:15:53+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Lipgloss"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2022-08-30T16:14:55+12:00","alt":"Lip Gloss at LoveMy Makeup NZ","width":564,"height":846,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Lip_Gloss-1780898260.jpg?v=1780898264"}},{"id":165317181558,"handle":"lips-makeup","title":"Lip Makeup \u0026 Cosmetics at LoveMy Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"All the best lip makeup from top brands including LipGloss, Lipstick, lip balms and more. Top brands like LA Girl, Ulta3, Revlon, Rimmel \u0026amp; more at reasonable prices. Its all about Lips here at LoveMy Makeup NZ!","published_at":"2020-07-15T12:23:55+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-07-22T16:11:18+12:00","alt":"Lipstick Lipgloss Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Lips_collection.png?v=1777274317"}},{"id":137326428278,"handle":"lip-balm","title":"Lipbalm at LoveMy Makeup NZ","updated_at":"2026-08-24T23:13:21+12:00","body_html":"","published_at":"2019-07-29T13:15:52+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Lipbalm"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}},{"id":137327116406,"handle":"primer","title":"Primer Makeup at LoveMy Makeup NZ","updated_at":"2026-08-25T00:34:18+12:00","body_html":"\u003cp\u003eShop makeup primers at LoveMy Makeup NZ, including best-selling face primers from SHE and L.A. Girl. Whether you want a smoother-looking base, less visible shine, colour correction or a lightweight prep step before foundation, this collection brings together the primer options currently in stock.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoosing a primer:\u003c\/strong\u003e use a smoothing primer for a more even-looking makeup base, a colour-correcting primer when you want to visually balance redness or dull-looking areas, or a primer spray when you prefer a lightweight all-over prep step. Apply a thin layer after skincare and before foundation or concealer.\u003c\/p\u003e\u003cp\u003eFor L.A. Girl fans, explore PRO Prep face primer, colour-correcting primers and primer spray options alongside the popular SHE Pure Magic Primer.\u003c\/p\u003e","published_at":"2019-07-29T13:16:20+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Primer"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2022-10-02T18:38:58+13:00","alt":"Primer Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Primers_at_LoveMy_-_Facebook.png?v=1780898278"}}]
LA Girl Prep and Prime Lip Primer is a silicone-based lip primer designed to create a smoother-looking base for lipstick and lip liner while helping reduce feathering.
Why you'll like it
Helps smooth the look of lips before colour
Creates a matte base
Helps reduce feathering around the lip line
Designed to support longer-lasting lip colour
How to use
Apply a thin layer to clean, dry lips before lipstick or liner. Allow the primer to settle briefly, then apply lip colour as usual.
