[{"id":159384043638,"handle":"all-products","title":"Best Selling Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eBest-selling makeup at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop the products our customers choose most often, sorted by best sellers. This collection brings together our strongest current makeup performers across L.A. Girl and selected other brands, including primers, concealers, foundation, eyeliner, brows, powders, lip colour and makeup tools.\u003c\/p\u003e\u003cp\u003eIf you are new to LoveMy Makeup, this is an easy place to start. For our deepest specialist range, shop \u003ca href=\"\/collections\/la-girl\"\u003eL.A. Girl makeup\u003c\/a\u003e or browse individual makeup categories from the main menu.\u003c\/p\u003e","published_at":"2020-04-07T11:48:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-04-29T18:08:36+12:00","alt":"Best-selling makeup at LoveMy Makeup NZ","width":4961,"height":790,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Logo_MAIN-_LoveMy_Makeup.png?v=1787575882"}},{"id":137325772918,"handle":"concealer-1","title":"Concealer \u0026 Colour Corrector Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eConcealer \u0026amp; Colour Corrector Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop concealers and colour correctors at LoveMy Makeup NZ, with a strong focus on the LA Girl HD Pro Conceal range. Choose skin-tone concealers for targeted coverage or colour correctors to help balance the appearance of redness, dark spots and uneven-looking tones before foundation.\u003c\/p\u003e\u003ch3\u003eWhich colour corrector should I choose?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePeach:\u003c\/strong\u003e helps neutralise blue-purple under-eye discolouration and dark spots on light skin tones.\u003cbr\u003e\u003cstrong\u003eOrange:\u003c\/strong\u003e helps counter dark spots on medium to deep skin tones.\u003cbr\u003e\u003cstrong\u003eGreen:\u003c\/strong\u003e helps neutralise visible redness on medium to deep skin tones.\u003cbr\u003e\u003cstrong\u003eMint:\u003c\/strong\u003e helps counter redness on fair to light skin tones.\u003cbr\u003e\u003cstrong\u003eLavender:\u003c\/strong\u003e helps balance yellow or sallow-looking tones.\u003cbr\u003e\u003cstrong\u003eLight Yellow:\u003c\/strong\u003e helps brighten dull purple-blue tones on fairer skin tones.\u003cbr\u003e\u003cstrong\u003eReddish:\u003c\/strong\u003e helps counter dark-looking areas on deeper complexions.\u003cbr\u003e\u003cstrong\u003eCool Pink:\u003c\/strong\u003e helps brighten darker-looking areas on fair to light skin tones.\u003cbr\u003e\u003cstrong\u003eFlat White:\u003c\/strong\u003e can be used to lighten and customise other PRO Conceal shades.\u003cbr\u003e\u003cstrong\u003eBlue:\u003c\/strong\u003e can be mixed into complexion products that appear too warm, orange or yellow.\u003c\/p\u003e\u003ch3\u003eHow to apply concealer\u003c\/h3\u003e\u003cp\u003eUse a small amount and blend with a fingertip, concealer brush or makeup sponge. For colour correction, apply the corrector first and then layer your usual concealer or foundation over it. Build coverage gradually rather than applying too much at once.\u003c\/p\u003e\u003cp\u003eScreen colours can vary, so use shade names and your existing concealer match as a guide when choosing online.\u003c\/p\u003e","published_at":"2019-07-29T13:15:31+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Concealer"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-08-25T20:40:01+12:00","alt":"Makeup concealer Top brand makeup concealers at low prices. Brands including LA Girl, Maybelline, Revlon, NYX Professional Makeup, The Balm, Collection \u0026 many more","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Concealer_sale_-_facebook.png?v=1780898257"}},{"id":137326362742,"handle":"la-girl","title":"LA Girl Makeup NZ | Cosmetics \u0026 Beauty","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eShop L.A. Girl makeup in New Zealand\u003c\/h2\u003e\u003cp\u003eLoveMy Makeup is building one of New Zealand’s strongest specialist ranges of affordable \u003cstrong\u003eL.A. Girl cosmetics\u003c\/strong\u003e, with hundreds of in-stock products and shades across face, eyes, brows and lips.\u003c\/p\u003e\u003cp\u003eStart with the products L.A. Girl is best known for: \u003ca href=\"\/collections\/concealer-1\"\u003eHD PRO Conceal concealers and colour correctors\u003c\/a\u003e, \u003ca href=\"\/collections\/foundation\"\u003efoundation and complexion makeup\u003c\/a\u003e, \u003ca href=\"\/collections\/eye-liner\"\u003eeyeliners\u003c\/a\u003e, \u003ca href=\"\/collections\/brow\"\u003ebrow makeup\u003c\/a\u003e, primers, powders, blush, lipstick, lip liner and makeup tools.\u003c\/p\u003e\u003ch3\u003eWhy shop L.A. Girl at LoveMy Makeup?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHuge choice of L.A. Girl shades and product types in one NZ store\u003c\/li\u003e\n\u003cli\u003eClearer shade notes and how-to guidance on key product pages\u003c\/li\u003e\n\u003cli\u003eAffordable everyday makeup with sale and clearance opportunities\u003c\/li\u003e\n\u003cli\u003eNZ-based online service and tracked delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure what to choose? Browse by makeup category or visit our \u003ca href=\"\/blogs\/lovemy-makeup-blog\"\u003eMakeup Help\u003c\/a\u003e articles for practical product and shade guidance.\u003c\/p\u003e","published_at":"2019-07-29T13:15:49+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:49+12:00","alt":"L.A. Girl makeup and cosmetics at LoveMy Makeup NZ","width":851,"height":315,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/1b1966e9-bdf9-414b-bf3c-ecd609c300c0._CR0_0_970_300_PT0_SX970-1780898256.jpg?v=1787575858"}},{"id":165317181558,"handle":"lips-makeup","title":"Lip Makeup \u0026 Cosmetics at LoveMy Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"All the best lip makeup from top brands including LipGloss, Lipstick, lip balms and more. Top brands like LA Girl, Ulta3, Revlon, Rimmel \u0026amp; more at reasonable prices. Its all about Lips here at LoveMy Makeup NZ!","published_at":"2020-07-15T12:23:55+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-07-22T16:11:18+12:00","alt":"Lipstick Lipgloss Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Lips_collection.png?v=1777274317"}},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}}]
LA Girl HD Pro Conceal in Pure Beige is a creamy, lightweight concealer for targeted coverage under the eyes and on areas where you want a more even-looking complexion.
How to use
Apply a small amount to under-eye areas, blemishes or uneven-looking areas.
Blend with the built-in brush tip, fingertip, concealer brush or makeup sponge.
Build coverage gradually where needed.
The HD Pro Conceal formula is designed to provide natural-looking coverage with a lightweight feel and long-wearing finish.
Shade note
Pure Beige sits within the medium beige area of the PRO Conceal range. Because screen colours and undertones vary, compare against your usual concealer shade where possible before choosing.
Ingredient information is not currently shown in this Shopify record. Check the product packaging for the current ingredient list before use.
