[{"id":137343402102,"handle":"50-off","title":"50% Off- Cheap Makeup NZ at LoveMy Makeup","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003cp\u003e50% off sale of top brand makeup, cosmetics, beauty and skincare products from top brands. LoveMy Makeup NZ - bringing affordable makeup to Kiwis!\u003c\/p\u003e","published_at":"2019-07-30T21:58:09+12:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"50% Off"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":159384043638,"handle":"all-products","title":"Best Selling Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eBest-selling makeup at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop the products our customers choose most often, sorted by best sellers. This collection brings together our strongest current makeup performers across L.A. Girl and selected other brands, including primers, concealers, foundation, eyeliner, brows, powders, lip colour and makeup tools.\u003c\/p\u003e\u003cp\u003eIf you are new to LoveMy Makeup, this is an easy place to start. For our deepest specialist range, shop \u003ca href=\"\/collections\/la-girl\"\u003eL.A. Girl makeup\u003c\/a\u003e or browse individual makeup categories from the main menu.\u003c\/p\u003e","published_at":"2020-04-07T11:48:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-04-29T18:08:36+12:00","alt":"Best-selling makeup at LoveMy Makeup NZ","width":4961,"height":790,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Logo_MAIN-_LoveMy_Makeup.png?v=1787575882"}},{"id":137325772918,"handle":"concealer-1","title":"Concealer \u0026 Colour Corrector Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eConcealer \u0026amp; Colour Corrector Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop concealers and colour correctors at LoveMy Makeup NZ, with a strong focus on the LA Girl HD Pro Conceal range. Choose skin-tone concealers for targeted coverage or colour correctors to help balance the appearance of redness, dark spots and uneven-looking tones before foundation.\u003c\/p\u003e\u003ch3\u003eWhich colour corrector should I choose?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePeach:\u003c\/strong\u003e helps neutralise blue-purple under-eye discolouration and dark spots on light skin tones.\u003cbr\u003e\u003cstrong\u003eOrange:\u003c\/strong\u003e helps counter dark spots on medium to deep skin tones.\u003cbr\u003e\u003cstrong\u003eGreen:\u003c\/strong\u003e helps neutralise visible redness on medium to deep skin tones.\u003cbr\u003e\u003cstrong\u003eMint:\u003c\/strong\u003e helps counter redness on fair to light skin tones.\u003cbr\u003e\u003cstrong\u003eLavender:\u003c\/strong\u003e helps balance yellow or sallow-looking tones.\u003cbr\u003e\u003cstrong\u003eLight Yellow:\u003c\/strong\u003e helps brighten dull purple-blue tones on fairer skin tones.\u003cbr\u003e\u003cstrong\u003eReddish:\u003c\/strong\u003e helps counter dark-looking areas on deeper complexions.\u003cbr\u003e\u003cstrong\u003eCool Pink:\u003c\/strong\u003e helps brighten darker-looking areas on fair to light skin tones.\u003cbr\u003e\u003cstrong\u003eFlat White:\u003c\/strong\u003e can be used to lighten and customise other PRO Conceal shades.\u003cbr\u003e\u003cstrong\u003eBlue:\u003c\/strong\u003e can be mixed into complexion products that appear too warm, orange or yellow.\u003c\/p\u003e\u003ch3\u003eHow to apply concealer\u003c\/h3\u003e\u003cp\u003eUse a small amount and blend with a fingertip, concealer brush or makeup sponge. For colour correction, apply the corrector first and then layer your usual concealer or foundation over it. Build coverage gradually rather than applying too much at once.\u003c\/p\u003e\u003cp\u003eScreen colours can vary, so use shade names and your existing concealer match as a guide when choosing online.\u003c\/p\u003e","published_at":"2019-07-29T13:15:31+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Concealer"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-08-25T20:40:01+12:00","alt":"Makeup concealer Top brand makeup concealers at low prices. Brands including LA Girl, Maybelline, Revlon, NYX Professional Makeup, The Balm, Collection \u0026 many more","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Concealer_sale_-_facebook.png?v=1780898257"}},{"id":137326297206,"handle":"highlighter","title":"Highlighter Makeup NZ | Glow \u0026 Strobing","updated_at":"2026-08-25T01:23:27+12:00","body_html":"\u003cp\u003eShop highlighter at LoveMy Makeup NZ, led by L.A. Girl powders, liquid illuminators, jelly highlighters and easy-to-blend highlight sticks. Choose a subtle sheen for everyday makeup or build more reflective colour for a stronger glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoosing a highlighter:\u003c\/strong\u003e powder highlighters are easy to control and layer, liquid or jelly formulas give a more fluid glow, and sticks are convenient for targeted application. Apply lightly to the high points of the face such as the cheekbones and build gradually.\u003c\/p\u003e\u003cp\u003eStart with our best-selling L.A. Girl highlighters, then compare finish and shade notes on the individual product pages.\u003c\/p\u003e","published_at":"2019-07-29T13:15:47+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Highlighter"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2023-09-19T17:50:19+12:00","alt":"LA Girl highlighter makeup at LoveMy Makeup NZ including powders, liquids and highlight sticks","width":1024,"height":1024,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/la-girl-strobe-lite-powder-90-watt-lovemy-makeup-nz-12046252572790-1780898257.jpg?v=1787574694"}},{"id":137326362742,"handle":"la-girl","title":"LA Girl Makeup NZ | Cosmetics \u0026 Beauty","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eShop L.A. Girl makeup in New Zealand\u003c\/h2\u003e\u003cp\u003eLoveMy Makeup is building one of New Zealand’s strongest specialist ranges of affordable \u003cstrong\u003eL.A. Girl cosmetics\u003c\/strong\u003e, with hundreds of in-stock products and shades across face, eyes, brows and lips.\u003c\/p\u003e\u003cp\u003eStart with the products L.A. Girl is best known for: \u003ca href=\"\/collections\/concealer-1\"\u003eHD PRO Conceal concealers and colour correctors\u003c\/a\u003e, \u003ca href=\"\/collections\/foundation\"\u003efoundation and complexion makeup\u003c\/a\u003e, \u003ca href=\"\/collections\/eye-liner\"\u003eeyeliners\u003c\/a\u003e, \u003ca href=\"\/collections\/brow\"\u003ebrow makeup\u003c\/a\u003e, primers, powders, blush, lipstick, lip liner and makeup tools.\u003c\/p\u003e\u003ch3\u003eWhy shop L.A. Girl at LoveMy Makeup?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHuge choice of L.A. Girl shades and product types in one NZ store\u003c\/li\u003e\n\u003cli\u003eClearer shade notes and how-to guidance on key product pages\u003c\/li\u003e\n\u003cli\u003eAffordable everyday makeup with sale and clearance opportunities\u003c\/li\u003e\n\u003cli\u003eNZ-based online service and tracked delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure what to choose? Browse by makeup category or visit our \u003ca href=\"\/blogs\/lovemy-makeup-blog\"\u003eMakeup Help\u003c\/a\u003e articles for practical product and shade guidance.\u003c\/p\u003e","published_at":"2019-07-29T13:15:49+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:49+12:00","alt":"L.A. Girl makeup and cosmetics at LoveMy Makeup NZ","width":851,"height":315,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/1b1966e9-bdf9-414b-bf3c-ecd609c300c0._CR0_0_970_300_PT0_SX970-1780898256.jpg?v=1787575858"}},{"id":165317181558,"handle":"lips-makeup","title":"Lip Makeup \u0026 Cosmetics at LoveMy Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"All the best lip makeup from top brands including LipGloss, Lipstick, lip balms and more. Top brands like LA Girl, Ulta3, Revlon, Rimmel \u0026amp; more at reasonable prices. Its all about Lips here at LoveMy Makeup NZ!","published_at":"2020-07-15T12:23:55+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-07-22T16:11:18+12:00","alt":"Lipstick Lipgloss Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Lips_collection.png?v=1777274317"}},{"id":137327181942,"handle":"sale","title":"Makeup Sale NZ | Beauty Deals","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eMakeup sale at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop current makeup and beauty deals across L.A. Girl and selected other brands. This collection brings together products carrying our active sale and markdown tags, with best sellers shown first.\u003c\/p\u003e\u003cp\u003eUse Sale for current promotional lines and visit \u003ca href=\"\/collections\/clearance\"\u003eClearance\u003c\/a\u003e for end-of-line and last-chance stock. For our full specialist range, shop \u003ca href=\"\/collections\/la-girl\"\u003eL.A. Girl makeup\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSale products, shades and stock levels can change quickly.\u003c\/em\u003e\u003c\/p\u003e","published_at":"2019-07-29T13:16:22+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}}]
LA Girl HD PRO Conceal in 996 Highlighter is the highlighting shade in the PRO Conceal range, designed for targeted brightening and dimension rather than as a skin-tone concealer.
Why you'll like it
Creamy, lightweight PRO Conceal texture
Useful for targeted highlighting on selected areas of the face
Easy to blend with a fingertip, sponge or brush
Can be layered with your usual foundation and concealer
How to use
Apply a small amount to areas you want to bring forward, such as the tops of the cheekbones or other selected high points of the face, then blend the edges into your base makeup. Start lightly and build only where needed.
Shade note
996 is classified by LA Girl as a Highlighter within the HD PRO Conceal family. This is not intended to replace a skin-tone concealer shade.
