[{"id":159384043638,"handle":"all-products","title":"Best Selling Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eBest-selling makeup at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop the products our customers choose most often, sorted by best sellers. This collection brings together our strongest current makeup performers across L.A. Girl and selected other brands, including primers, concealers, foundation, eyeliner, brows, powders, lip colour and makeup tools.\u003c\/p\u003e\u003cp\u003eIf you are new to LoveMy Makeup, this is an easy place to start. For our deepest specialist range, shop \u003ca href=\"\/collections\/la-girl\"\u003eL.A. Girl makeup\u003c\/a\u003e or browse individual makeup categories from the main menu.\u003c\/p\u003e","published_at":"2020-04-07T11:48:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-04-29T18:08:36+12:00","alt":"Best-selling makeup at LoveMy Makeup NZ","width":4961,"height":790,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Logo_MAIN-_LoveMy_Makeup.png?v=1787575882"}},{"id":137326067830,"handle":"foundation","title":"Foundation Makeup \u0026 Beauty NZ","updated_at":"2026-08-25T01:03:16+12:00","body_html":"\u003cp\u003eShop foundation at LoveMy Makeup NZ with a strong focus on L.A. Girl complexion products, plus selected legacy brands. Choose from natural-looking tints and BB creams through to fuller-coverage matte and luminous foundations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoosing a foundation:\u003c\/strong\u003e start with the finish you prefer, then choose the level of coverage you want. Tinted foundation and BB cream are best for a lighter everyday look, PRO Coverage gives a more luminous finish, while PRO Matte is better when you want a softer matte result. Shade names and screens can vary, so compare against a foundation you already know where possible.\u003c\/p\u003e\u003cp\u003eFor the strongest current range, start with L.A. Girl and use the shade notes on individual product pages to narrow your choice.\u003c\/p\u003e","published_at":"2019-07-29T13:15:40+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Foundation"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:40+12:00","alt":"Foundation makeup at LoveMy Makeup NZ including L.A. Girl foundations, BB creams and tinted foundation","width":750,"height":960,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Its-Time-For-The-Foundation-1780898251.jpg?v=1787574062"}},{"id":137326362742,"handle":"la-girl","title":"LA Girl Makeup NZ | Cosmetics \u0026 Beauty","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eShop L.A. Girl makeup in New Zealand\u003c\/h2\u003e\u003cp\u003eLoveMy Makeup is building one of New Zealand’s strongest specialist ranges of affordable \u003cstrong\u003eL.A. Girl cosmetics\u003c\/strong\u003e, with hundreds of in-stock products and shades across face, eyes, brows and lips.\u003c\/p\u003e\u003cp\u003eStart with the products L.A. Girl is best known for: \u003ca href=\"\/collections\/concealer-1\"\u003eHD PRO Conceal concealers and colour correctors\u003c\/a\u003e, \u003ca href=\"\/collections\/foundation\"\u003efoundation and complexion makeup\u003c\/a\u003e, \u003ca href=\"\/collections\/eye-liner\"\u003eeyeliners\u003c\/a\u003e, \u003ca href=\"\/collections\/brow\"\u003ebrow makeup\u003c\/a\u003e, primers, powders, blush, lipstick, lip liner and makeup tools.\u003c\/p\u003e\u003ch3\u003eWhy shop L.A. Girl at LoveMy Makeup?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHuge choice of L.A. Girl shades and product types in one NZ store\u003c\/li\u003e\n\u003cli\u003eClearer shade notes and how-to guidance on key product pages\u003c\/li\u003e\n\u003cli\u003eAffordable everyday makeup with sale and clearance opportunities\u003c\/li\u003e\n\u003cli\u003eNZ-based online service and tracked delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure what to choose? Browse by makeup category or visit our \u003ca href=\"\/blogs\/lovemy-makeup-blog\"\u003eMakeup Help\u003c\/a\u003e articles for practical product and shade guidance.\u003c\/p\u003e","published_at":"2019-07-29T13:15:49+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:49+12:00","alt":"L.A. Girl makeup and cosmetics at LoveMy Makeup NZ","width":851,"height":315,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/1b1966e9-bdf9-414b-bf3c-ecd609c300c0._CR0_0_970_300_PT0_SX970-1780898256.jpg?v=1787575858"}},{"id":165317181558,"handle":"lips-makeup","title":"Lip Makeup \u0026 Cosmetics at LoveMy Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"All the best lip makeup from top brands including LipGloss, Lipstick, lip balms and more. Top brands like LA Girl, Ulta3, Revlon, Rimmel \u0026amp; more at reasonable prices. Its all about Lips here at LoveMy Makeup NZ!","published_at":"2020-07-15T12:23:55+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-07-22T16:11:18+12:00","alt":"Lipstick Lipgloss Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Lips_collection.png?v=1777274317"}},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}}]
LA Girl PRO Matte Foundation in Medium Beige is a creamy liquid foundation designed for smooth, buildable coverage with a soft matte, shine-controlled finish.
Why you'll like it
Buildable coverage
Soft matte finish
Designed to help reduce visible shine
Helps create a smoother, soft-focus look
Contains panthenol, vitamin E and sunflower seed oil
How to use
Apply a small amount to the centre of the face and blend outward with a foundation brush, sponge or fingertips. Build coverage gradually where needed and blend well around the jawline and hairline.
Shade note
Medium Beige sits within the medium area of the PRO Matte shade range. Screen colours and undertones can vary, so compare with your usual foundation shade where possible before choosing online.
