[{"id":159384043638,"handle":"all-products","title":"Best Selling Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eBest-selling makeup at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop the products our customers choose most often, sorted by best sellers. This collection brings together our strongest current makeup performers across L.A. Girl and selected other brands, including primers, concealers, foundation, eyeliner, brows, powders, lip colour and makeup tools.\u003c\/p\u003e\u003cp\u003eIf you are new to LoveMy Makeup, this is an easy place to start. For our deepest specialist range, shop \u003ca href=\"\/collections\/la-girl\"\u003eL.A. Girl makeup\u003c\/a\u003e or browse individual makeup categories from the main menu.\u003c\/p\u003e","published_at":"2020-04-07T11:48:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-04-29T18:08:36+12:00","alt":"Best-selling makeup at LoveMy Makeup NZ","width":4961,"height":790,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Logo_MAIN-_LoveMy_Makeup.png?v=1787575882"}},{"id":137325674614,"handle":"brow","title":"Eyebrow Makeup NZ | Brow Pencils \u0026 Pomades","updated_at":"2026-08-25T00:51:09+12:00","body_html":"\u003cp\u003eShop eyebrow makeup at LoveMy Makeup NZ, with L.A. Girl brow pencils and pomades leading the range alongside selected legacy options. Choose between ultra-fine pencils for hair-like definition, retractable pencils for quick shaping, and pomades when you want stronger colour and more control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoosing a brow product:\u003c\/strong\u003e pick a shade close to your natural brow hair for the most natural result. Use short, light strokes through sparse areas, then brush through with a spoolie to soften and blend. For a more defined brow, build gradually rather than drawing one heavy line.\u003c\/p\u003e\u003cp\u003eStart with our best-selling L.A. Girl Shady Slim, Brow Bestie and Brow Pomade products, then compare shade names across the range before choosing.\u003c\/p\u003e","published_at":"2019-07-29T13:15:28+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Brow"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2022-08-17T23:09:05+12:00","alt":"LA Girl eyebrow makeup at LoveMy Makeup NZ including brow pencils and pomades","width":1000,"height":1000,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Blush_Makeup_at_LoveMy_Makeup_NZ-1780898249.jpg?v=1787574837"}},{"id":137326362742,"handle":"la-girl","title":"LA Girl Makeup NZ | Cosmetics \u0026 Beauty","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003ch2\u003eShop L.A. Girl makeup in New Zealand\u003c\/h2\u003e\u003cp\u003eLoveMy Makeup is building one of New Zealand’s strongest specialist ranges of affordable \u003cstrong\u003eL.A. Girl cosmetics\u003c\/strong\u003e, with hundreds of in-stock products and shades across face, eyes, brows and lips.\u003c\/p\u003e\u003cp\u003eStart with the products L.A. Girl is best known for: \u003ca href=\"\/collections\/concealer-1\"\u003eHD PRO Conceal concealers and colour correctors\u003c\/a\u003e, \u003ca href=\"\/collections\/foundation\"\u003efoundation and complexion makeup\u003c\/a\u003e, \u003ca href=\"\/collections\/eye-liner\"\u003eeyeliners\u003c\/a\u003e, \u003ca href=\"\/collections\/brow\"\u003ebrow makeup\u003c\/a\u003e, primers, powders, blush, lipstick, lip liner and makeup tools.\u003c\/p\u003e\u003ch3\u003eWhy shop L.A. Girl at LoveMy Makeup?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHuge choice of L.A. Girl shades and product types in one NZ store\u003c\/li\u003e\n\u003cli\u003eClearer shade notes and how-to guidance on key product pages\u003c\/li\u003e\n\u003cli\u003eAffordable everyday makeup with sale and clearance opportunities\u003c\/li\u003e\n\u003cli\u003eNZ-based online service and tracked delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure what to choose? Browse by makeup category or visit our \u003ca href=\"\/blogs\/lovemy-makeup-blog\"\u003eMakeup Help\u003c\/a\u003e articles for practical product and shade guidance.\u003c\/p\u003e","published_at":"2019-07-29T13:15:49+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:49+12:00","alt":"L.A. Girl makeup and cosmetics at LoveMy Makeup NZ","width":851,"height":315,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/1b1966e9-bdf9-414b-bf3c-ecd609c300c0._CR0_0_970_300_PT0_SX970-1780898256.jpg?v=1787575858"}},{"id":165317181558,"handle":"lips-makeup","title":"Lip Makeup \u0026 Cosmetics at LoveMy Makeup NZ","updated_at":"2026-08-25T01:24:55+12:00","body_html":"All the best lip makeup from top brands including LipGloss, Lipstick, lip balms and more. Top brands like LA Girl, Ulta3, Revlon, Rimmel \u0026amp; more at reasonable prices. Its all about Lips here at LoveMy Makeup NZ!","published_at":"2020-07-15T12:23:55+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"LA Girl"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-07-22T16:11:18+12:00","alt":"Lipstick Lipgloss Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Lips_collection.png?v=1777274317"}},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-08-25T01:24:55+12:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}}]
LA Girl Shady Slim Brow Pencil in Soft Brown is a retractable ultra-fine brow pencil designed to create natural-looking, hair-like strokes and add definition where brows look sparse.
Why you'll like it
Ultra-slim retractable tip for precise application
Designed for natural-looking hair-like strokes
Built-in spoolie for brushing and blending
Useful for both shaping and filling brows
How to use
Brush brow hairs into place with the spoolie. Use short, light strokes from the lower edge of the brow upward to mimic natural hairs, filling only where needed. Brush through again to soften and blend the colour.
Shade note
Soft Brown is a lighter, softer brown option for brows that need definition without looking too dark. It is a useful choice when you prefer a subtle everyday brow.
Ingredients
Candelilla Wax (Candelilla Cera), Copernicia Cerifera (Carnauba) Wax, Lanolin, Castor Oil, Ceresin, Hydrogenated Coconut Oil, Beeswax (Cera Alba), Squalane, Ethylhexyl Palmitate, Petrolatum, Microcrystalline Wax (Cera Microcristallina), BHT, Propylparaben. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140).
Ingredient lists can change. Always check the product packaging for the most current ingredient information.
