[{"id":159384043638,"handle":"all-products","title":"Best Selling Makeup NZ","updated_at":"2026-08-28T23:02:19+12:00","body_html":"\u003ch2\u003eBest-selling makeup at LoveMy Makeup NZ\u003c\/h2\u003e\u003cp\u003eShop customer favourites based on proven sales across L.A. Girl and selected beauty brands. We keep this collection focused on popular products that are currently in stock, rather than showing the full catalogue.\u003c\/p\u003e\u003cp\u003eLooking for the newest products? Browse \u003ca href=\"\/collections\/whats-new\"\u003eNew Arrivals\u003c\/a\u003e. For current offers, shop our \u003ca href=\"\/collections\/sale\"\u003eMakeup Sale\u003c\/a\u003e or \u003ca href=\"\/collections\/clearance\"\u003eClearance \/ Last Chance\u003c\/a\u003e.\u003c\/p\u003e","published_at":"2020-04-07T11:48:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Top Sellers"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2020-04-29T18:08:36+12:00","alt":"Best-selling makeup at LoveMy Makeup NZ","width":4961,"height":790,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Logo_MAIN-_LoveMy_Makeup.png?v=1787575882"}},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-08-28T23:02:19+12:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}},{"id":137327116406,"handle":"primer","title":"Primer Makeup at LoveMy Makeup NZ","updated_at":"2026-08-25T23:01:43+12:00","body_html":"\u003cp\u003eShop makeup primers at LoveMy Makeup NZ, including best-selling face primers from SHE and L.A. Girl. Whether you want a smoother-looking base, less visible shine, colour correction or a lightweight prep step before foundation, this collection brings together the primer options currently in stock.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoosing a primer:\u003c\/strong\u003e use a smoothing primer for a more even-looking makeup base, a colour-correcting primer when you want to visually balance redness or dull-looking areas, or a primer spray when you prefer a lightweight all-over prep step. Apply a thin layer after skincare and before foundation or concealer.\u003c\/p\u003e\u003cp\u003eFor L.A. Girl fans, explore PRO Prep face primer, colour-correcting primers and primer spray options alongside the popular SHE Pure Magic Primer.\u003c\/p\u003e","published_at":"2019-07-29T13:16:20+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Primer"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2022-10-02T18:38:58+13:00","alt":"Primer Makeup at LoveMy Makeup NZ","width":940,"height":788,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Primers_at_LoveMy_-_Facebook.png?v=1780898278"}},{"id":137329180790,"handle":"she","title":"SHE Makeup \u0026 Skincare NZ","updated_at":"2026-08-26T11:45:39+12:00","body_html":"\u003ch2\u003eSHE Makeup \u0026amp; Skincare NZ\u003c\/h2\u003e\u003cp\u003eShop SHE makeup and skincare at LoveMy Makeup NZ, from the best-selling Pure Magic Primer and Skin Perfect BB Cream to face oils, eye creams, powders, lip colour and more. Explore affordable everyday beauty and skincare, with in-stock best sellers shown first.\u003c\/p\u003e","published_at":"2019-07-29T16:20:24+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"SHE"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"web","image":{"created_at":"2022-10-02T15:42:35+13:00","alt":"SHE Cosmetics at LoveMy Makeup NZ","width":1094,"height":1093,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/63638_SHE_PureMagicPrimer-1780898279.jpg?v=1780898283"}}]
SHE Pure Magic Primer 30ml - Flawless Finish, Long-lasting Wear
SKU: 080
$15.99
SHE Pure Magic Primer 30ml
SHE Pure Magic Primer is a lightweight makeup primer designed to smooth the look of skin, reduce visible shine and create a more even base before foundation.
Why it stands out
Lightweight texture for everyday use
Helps create a smoother-looking base for makeup
Designed to reduce the appearance of shine
Can help makeup apply more evenly and wear more consistently
Product information highlights vitamin E
How to use
Apply a small amount to clean, moisturised skin. Smooth a thin layer over areas where you want a more even makeup base, particularly through the centre of the face. Allow it to settle briefly before applying foundation or concealer.
Product notes
This product is currently tagged in the store as paraben-free and cruelty-free. Always check the packaging for the most current formulation and product information.
