[{"id":137326067830,"handle":"foundation","title":"Foundation Makeup \u0026 Beauty NZ","updated_at":"2026-10-09T00:02:06+13:00","body_html":"\u003cp\u003eShop foundation at LoveMy Makeup NZ with a strong focus on L.A. Girl complexion products, plus selected legacy brands. Choose from natural-looking tints and BB creams through to fuller-coverage matte and luminous foundations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChoosing a foundation:\u003c\/strong\u003e start with the finish you prefer, then choose the level of coverage you want. Tinted foundation and BB cream are best for a lighter everyday look, PRO Coverage gives a more luminous finish, while PRO Matte is better when you want a softer matte result. Shade names and screens can vary, so compare against a foundation you already know where possible.\u003c\/p\u003e\u003cp\u003eFor the strongest current range, start with L.A. Girl and use the shade notes on individual product pages to narrow your choice.\u003c\/p\u003e","published_at":"2019-07-29T13:15:40+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:40+12:00","alt":"Foundation makeup at LoveMy Makeup NZ including L.A. Girl foundations, BB creams and tinted foundation","width":750,"height":960,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/Its-Time-For-The-Foundation-1780898251.jpg?v=1787574062"}},{"id":137326362742,"handle":"la-girl","title":"LA Girl Makeup NZ | Cosmetics \u0026 Beauty","updated_at":"2026-10-09T13:41:20+13:00","body_html":"\u003ch2\u003eShop L.A. Girl makeup in New Zealand\u003c\/h2\u003e\u003cp\u003eLoveMy Makeup is building one of New Zealand’s strongest specialist ranges of affordable \u003cstrong\u003eL.A. Girl cosmetics\u003c\/strong\u003e, with hundreds of in-stock products and shades across face, eyes, brows and lips.\u003c\/p\u003e\u003cp\u003eStart with the products L.A. Girl is best known for: \u003ca href=\"\/collections\/concealer-1\"\u003eHD PRO Conceal concealers and colour correctors\u003c\/a\u003e, \u003ca href=\"\/collections\/foundation\"\u003efoundation and complexion makeup\u003c\/a\u003e, \u003ca href=\"\/collections\/eye-liner\"\u003eeyeliners\u003c\/a\u003e, \u003ca href=\"\/collections\/brow\"\u003ebrow makeup\u003c\/a\u003e, primers, powders, blush, lipstick, lip liner and makeup tools.\u003c\/p\u003e\u003ch3\u003eWhy shop L.A. Girl at LoveMy Makeup?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHuge choice of L.A. Girl shades and product types in one NZ store\u003c\/li\u003e\n\u003cli\u003eClearer shade notes and how-to guidance on key product pages\u003c\/li\u003e\n\u003cli\u003eAffordable everyday makeup with sale and clearance opportunities\u003c\/li\u003e\n\u003cli\u003eNZ-based online service and tracked delivery\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot sure what to choose? Browse by makeup category or visit our \u003ca href=\"\/blogs\/lovemy-makeup-blog\"\u003eMakeup Help\u003c\/a\u003e articles for practical product and shade guidance.\u003c\/p\u003e","published_at":"2019-07-29T13:15:49+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"web","image":{"created_at":"2019-07-29T13:15:49+12:00","alt":"L.A. Girl makeup and cosmetics at LoveMy Makeup NZ","width":851,"height":315,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/1b1966e9-bdf9-414b-bf3c-ecd609c300c0._CR0_0_970_300_PT0_SX970-1780898256.jpg?v=1787575858"}},{"id":305461100662,"handle":"makeup-store-near-me","title":"Makeup Store Near me","updated_at":"2026-10-09T14:37:01+13:00","body_html":"\u003cp data-start=\"128\" data-end=\"607\" class=\"\"\u003eDiscover a wide range of makeup products available at your fingertips. Whether you're looking for foundation, lipstick, eyeshadow, or makeup tools, our collection offers high-quality options for every beauty enthusiast. Shop from the comfort of your home and enjoy fast shipping straight to your door. Find the perfect products for your beauty routine, all with the convenience of a local store experience. Explore now and transform your makeup collection with just a few clicks.\u003c\/p\u003e","published_at":"2025-04-09T14:52:30+12:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[],"published_scope":"web","image":{"created_at":"2025-04-09T14:52:29+12:00","alt":null,"width":1350,"height":650,"src":"\/\/www.lovemymakeup.co.nz\/cdn\/shop\/collections\/LoveMy_Makeup_Main_Banner_2000x_ea9c5fde-45b1-4fbf-9c7c-fe9d99aa425c-1780920626.jpg?v=1780920630"}}]
LA Girl PRO Matte Foundation in Ivory is a creamy liquid foundation with smooth, buildable coverage and a soft matte finish. It helps reduce visible shine and creates a smoother, soft-focus complexion.
Benefits
Buildable coverage for an even-looking complexion
Soft matte finish to help control visible shine
Contains panthenol, vitamin E and sunflower seed oil
Ivory is one of the lighter shades in the PRO Matte range. Screen colours and undertones can vary, so compare with your usual foundation shade where possible before choosing online.
How to apply
Start with a small amount at the centre of the face.
Blend outward with a foundation brush, sponge or fingertips.
